ISM Bags | Selling The Perfect Everyday Carry

ISM Bags, a luxury leather backpack brand, has been featured in Business Insider, Wirecutter, Refinery29, and Forbes.

In 2018, it was a vision of an everyday carry pairing the elegance of a luxury leather bag with modern functionality. Over two years, I worked with the co-founders to bring ISM to life. As CMO, I helped drive monthly revenue to $100k within six months without any outside funding.

Key contributions included:

• Redesigning email marketing flows that generated 16% of annual revenue
• Conducting user research and establishing target personas
• Influencer marketing and competitive market analysis
• Photo and video product shoots, post-production, and campaign management
• Ran a Black Friday campaign that brought in $50k in 4 days

We were featured in top fashion industry publications, launched several successful products, and got to see ISM backpacks worn by happy customers around the world.