Torani | Make It Puremade Campaign

Since 1925, Torani has been bringing people to the table with flavors for coffee, cocktails, confectionaries, and more.

After nearly 100 years and 150+ flavors, Torani asked me to help launch their latest and greatest product line—Puremade Syrups and Sauces.

While touting its superior product benefits, Torani also wanted the Puremade line to serve as a launching pad for speaking to the company’s efforts around its mission of providing Flavor For All, Opportunity For All®.

I worked alongside a team of talented producers to spearhead a multi-phase campaign promoting Torani’s Puremade products while adhering to the following constraints:

• Developing a messaging framework espousing Puremade’s product benefits without denigrating other Torani flavor lines (i.e. Classic, Sugar Free)
• Building equity as a certified B Corporation and speaking to efforts relating to Torani’s mission of being a Flavor For All, Opportunity For All® company.

To build on the integrity of Torani’s product, we lead with heroic imagery and language geared to personify Puremade as a stand-up product line for standout drinks.

I developed landing pages, emails, blogs, ads, videos, and more for an Anthem award-winning campaign that saw Puremade products fly off shelves faster than they could be restocked.