DoNotPay | The World's First Robot Lawyer

As the world’s first robot lawyer, DoNotPay helps users fight corporations, resolve disputes, and tackle everyday legal issues. By 2017, the app’s second version was ready to launch, introducing new features to handle parking tickets, landlord conflicts, fraudulent charges, and more.

To support the launch, I was tasked with creating a 60 second video showcasing the app’s usability and most impactful features—all on a shoe-string budget.

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My process included:

• Conducting keyword research to identify high-interest legal queries
• Designing and distributing surveys to pinpoint which features resonated most
• Synthesizing insights to focus on everyday applications with broad appeal
• Using self-taught animation skills to produce engaging visuals
• Handling all aspects of production, from scripting to editing, using screencasts to highlight the app’s simplicity

With over 100k views on YouTube and countless more from additional syndications, the video successfully promoted DoNotPay's it's ability to simplify legal challenges for thousands of new users.