DoNotPay | The World's First Robot Lawyer

DoNotPay is the world’s first robot lawyer. Today, DoNotPay utilizes artificial intelligence to help consumers fight against large corporations and solve problems like contesting parking tickets, appealing bank fees, and suing robocallers.

But back in 2017, DoNotPay was gearing up for the launch of the second iteration of its product offering. Josh Browder asked me to craft a product video touting DoNotPay’s new features and capabilities.

As a team of one, my responsibilities included:

• Identifying which DoNotPay features would have the most mass audience appeal
• Conducting SEO and keyword analysis to craft practical language that mirrored user queries
• Creating and disseminating customer surveys to understand which features would resonate most with prospects
• Script writing, video production, post-production/animation, music licensing, visual design refresh, and more

A small yet mighty project, I delivered a launch video for DoNotPay that would garner over 100k views on youtube and serve as a baseline for DoNotPay’s brand moving forward.