Stimpacks | Beef Jerky For Gamers

In 2017, I co-founded Stimpacks, a beef jerky subscription brand for gamers, born from a shared love of gaming and a frustration with mid-session hunger. We built the brand from scratch—sourcing suppliers, crafting an identity, and developing content to stand out in a crowded market.

As a first-time founder, I wore many hats:

• Creating messaging, copy, and email campaigns.
• Producing videos, product photography, and character illustrations.
• Designing and launching a satirical gaming news series, Replay Report, in 48 hours, from concept to delivery.

Despite challenges, Stimpacks secured deals with The Overwatch League and the Oakland Athletics, selling jerky at Blizzard Arena and the Coliseum. While the venture didn’t last, it taught us invaluable lessons about building a brand that resonates with a tough-to-please audience.