Stimpacks | Beef Jerky For Gamers

In 2017, I started a beef jerky company with my best friend. Our mutual love for gaming, as well as our mutual hatred for things that got in the way of playing, served as the foundation for our friendship. There’s nothing worse than preparing for a multi-hour session, sitting down, and feeling stomach grumbles.

We researched and sampled a wide array of jerky suppliers, found one we loved, and just like that—a new ecommerce brand was born.

As a founder of Stimpacks, I was responsible for cultivating an engaging brand geared towards gamers through messaging, copywriting, video production, product photography, email marketing, character illustration, and content strategy (as well as all the day-to-day logistics that comes with starting a CPG company).

Being first time founders, we had our fair share of obstacles to overcome:

1. Gamers hates being sold to—if they smell bullshit, you can bet they’re going to call you out on it
2. The gaming market is saturated with CPG companies—if you want to succeed, you have to stand out
3. 2 dudes start to smell pretty rank after working multiple days in the same room

While Stimpacks may not have reached the pinnacle of commercial success, we learned a lot and pulled off some impressive things.

We closed a deal with The Overwatch League to be an exclusive beef jerky vendor at Blizzard Arena, partnered with the Oakland Athletics to sell product Stimpacks at the Colosseum, and created a media series, Replay Report, from soup to nuts in just 48 hours.